Good evening friends,
I am currently working with my team on a Brand Life Story project, part of the Strategic Marketing Management course. We chose a product (Sony Walkman) and analyzed its history. Now, we are to construct a Life Cycle curve, noting key points throughout the brand's life – rise, fall, metamorphosis, and revival.
As part of the research we currently are undertaking, we have devised a simple questionnaire in order to survey your opinion on the Walkman's legacy. It should take a couple of minutes of your time, but it would immensely help us on the road to better formulate our thoughts on the Walkman brand.
The link can be found here.
Thank you for talking the time to help my team and I gain a better understanding of the marketing world.
Take care of yourself,
Haider
No comments:
Post a Comment